ShowMe is a comprehensive digital directory and mapping application which combines Google Maps™ and Google Street View™ technologies with ShowMe’s ability to capture and showcase detailed information about a particular location.
For Local Residents
A digital directory is ideal for Shop Local campaigns by educating residents about what is available both in terms of local businesses and service providers as well as attractions and recreational opportunities. When combined with the promotion of local events it supports local engagement and community building. Expanding the knowledge of local residents also has the potential for creating community ambassadors.
For Visitors
From a tourism / destination marketing perspective a digital destination directory provides an opportunity to define and build your brand. To showcase and promote your unique points of differentiation and ideally give visitors a reason to stay longer.
ShowMe should be considered a Digital Foundation because of how it can be further leveraged:
Visitors to an area (and sometimes local residents) are not always aware of what may be in close proximity to where they are. Signage featuring a URL or QR code linked to a listing or group of listings can quickly open up those opportunities to stay longer or explore further. Digital cross-promotion!
ShowMe Features
The ShowMe application software is designed to be user friendly and does not require any advanced technical/computer skills. Fillable forms and upload fields are the norm with all help documentation accessible on each page. Map administrators are able to assign other map managers and editors as required on map, category, or specific location basis.
Each Directory, Category, or Listing can also include a dedicated photo gallery of up to 16 images with thumbnails displayed in a masonry layout. Clicking an image opens a lightbox viewer allowing the user to view the images in a larger window. A caption option is available for each image.
Many clients opt to have a custom domain name associated with their map for marketing and promotional purposes. Any domain name can be accommodated and configured for your map.
Optional add-ons
While the digital directory can support a wide variety of content, it does not have the full capabilities of a more robust CMS website. Such platforms offer thousands of “plugins” and “extensions” to further a website’s capabilities and deepen the audience engagement.
Essentially, any feature of a modern web presence can be leveraged to augment and support the ShowMe digital directory and map, resulting in a highly capable, state-of-the-art website.